OnePlus never had a chance in the US

A hand holding a OnePlus 15 in Sand Storm color in front of a red background

Twelve years after the launch of the OnePlus One, OnePlus announced today that it has exited the United States. It’s bittersweet, as the brand has been on a comeback tour of sorts with its excellent OnePlus 15 and widely praised (though still too expensive) OnePlus Open.

The writing has been on the wall for a while now. T-Mobile stopped stocking OnePlus’ flagship phones after 2022, instead deciding to only carry its low-end Nord devices, and Verizon’s run with OnePlus only lasted two years, from 2020 through 2021. Even though it continued releasing flagships, OnePlus’ US footprint has been fading. In January, Android Headlines even claimed …

Read the full story at The Verge.

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