Apple Announces Sneaky Sasquatch Updates, Files New Trademarks

Apple just announced a Subway Surfers+ crossover with hit Apple Arcade game Sneaky Sasquatch, with a “birdwatching update” coming September 17 that lets players photograph more than 30 species of birds in the game.

“Sneaky Sasquatch is the most beloved game on Apple Arcade and has had one of the most passionate communities of players since day 1,” said Alex Rofman, Apple’s senior director of Apple Arcade. “This exclusive crossover with Subway Surfers+ and the new birdwatching update are just the latest ways players can enjoy Sneaky Sasquatch, with more awesome updates planned for the game over the coming months.”

As we reported in an earlier version of this article, Apple is seeking trademarks for Sneaky Sasquatch merchandise, including clothing, costumes, watches, jewelry, books, trading cards, bags, lunchboxes, bedding, towels, and more. Apple’s request was filed on March 25 and is now under examination in the EU. It follows separate U.S. applications in October 2025 covering toys, plush figures, TV series, films, music, fan clubs, and board games.

Apple acquired Sneaky Sasquatch last year. Trademark filings don’t guarantee that products will be released, but Apple may be exploring a wider merchandise line for the popular Apple Arcade game. Get your Sneaky Sasquatch iMessage stickers here.
This article, “Apple Announces Sneaky Sasquatch Updates, Files New Trademarks” first appeared on MacRumors.com

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